What is SEO?
SEO stands for search engine optimization. SEO is a tool to ensure that a website or one of its pages is up, numbered, or how good it will look on a search engine page using different internal parameters like Google, Yahoo,and Bing.
Search engine is created mainly to provide users with accurate search information and SEO makes that information useful to search engines. Through SEO, we understand what information users are looking for in search engines, what kind of problems they want, what kind of words or keywords they are using, and what kind of content they want.
There are usually two types of SEO:
1. On-Page SEO (search engine optimization)
2. Off-page SEO (search engine optimization).
SEO is usually three types of work type
1. Whit Hat SEO
2. Black Hat SEO
3. Gray Hat SEO
What is On-Page SEO?
On-Page Search Engine Optimization (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Generally, on-page SEO practices include optimizing title tags, content, internal links and URLs.
On-page SEO is a website that does something that, as a result of doing things properly, ranking the website on different search engines or bringing it to the first page on the search engine, is the on-page SEO. If you can do your website on page SEO, you can easily find search engines by typing your website name, searching search engines.
Content of on-page optimization
1. Use of Meta Tag
2. Use of tag in title
3. Use of keyword tags
4. Use of Description Tags
5. Use of ALT tags
6. H1-h6 tag usage
7. Page – File Name
8. Create Key Word Rich Content
9. Creating XML Sitemaps etc.
What is Off-Page SEO?
Off-page SEO is called the Link Building. Because the only thing you do on the off-page is to create a backlink. It also refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.
Now a days , there are different parts of this off-page or full-page work available in different freelance marketplaces and there is also a demand for these works. Off-page SEO is an ongoing process and usually works for a long time.
Off-page optimization
1. Social account creation
2. Answers
3. Buisness reviews
4. Search engine submission
5. Article Submission
6. Photo sharing
7. Directory submission
8. Socisl bookmarking
9. Blogging
10. Social shoping network
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